With architecture as a key inspiration, Vidal Sassoon believed the most memorable designs were distinct and true to form. Inspired by the modern movement in architecture, Sassoon celebrates the revival of Brutalism, a stripped-back architectural style of the 1970s, with a series of memorable hair designs, in this season’s latest SS17 collection, URBANE.
There is beauty in purity. Just as a building has formal structural elements, so does great hair design. The SS17 URBANE collection gets back to the basics of hair with a series of unified looks that perfectly balance the shape of each cut with the colour.