Following the launch of the Sassoon 65th Anniversary collection in 2019 and the 2020 collection that explored the link between Sassoon and The Bauhaus, SASSOON NOW completes the trilogy with a collection that celebrates the iconic Sassoon brand today.
The collection draws inspiration from the creative hands and minds of the International Creative Team and their muses and features cuts and colours that reflect a free-spirited optimism that has its roots in bohemian modernism.
Divided into themes that represent different characters and different energies, the collection draws upon the rich Sassoon heritage, while retaining a distinctly modern edge. New cutting and colouring techniques give the collection a broad appeal and the addition of super long hair provides a new dynamic to the Sassoon Look.
Sassoon International Creative Director Mark Hayes says “The three collections in this triptych show how, while we are inspired by our rich heritage and our association with the worlds of design and art, we continually strive to find new ways to work with hair that reflects the brand today, developing and re-defining the Sassoon look for a new generation.”
Sassoon Now continues the legacy, creating new stories for the iconic Sassoon brand.