For SS19, Sadie Williams investigates the worlds of bikers, capitalizing on the graphic, sporty and vivid nature of these references; a natural fit in Williams’ world of pattern, colour, texture and metallics. Notable points of reference include everything from old school Americana bikers, Japanese Bosozuko gangs, motor cross riders and the familiar biker jackets worn by her own parents during authentic punk London.
Williams signature chequerboard and patchwork motifs are richly reworked in woven jacquards, created in Italy with Alice Timmis. Bold jewel colours in lush organza elevate subtle flashes of signature lurex. Sadie Williams much loved shimmering prints are exaggerated to their full potential intensive jackets. Vivid, graphic prints appear on unique editioned scarves, heightening the sense of the individual.
The Look: Metal buckles and sparkling fabric were entwined in the hair, held together with braids to create a chic biker style.
"We wanted to highlight the natural texture and glow of the hair and add buckles and fabric to elevate the chic biker look." Says Alessio Matta, Sassoon Team Leader