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Inspired by the relationship we have with the digital age and fashions many creative visions of the future, the UTOPIA collection captures the optimism of the unknown by drawing on the 60 year brand heritage to create the ultimate hair designs in high definition.

“We are living in an age where boundaries are pushed, UTOPIA conjures up a space-age arcadia of ethereal beauty. Strong cut and colour techniques are used to reveal an effortlessly sophisticated look with ultimate high shine”
says Mark Hayes, International Creative Director.

To see the full collection and exclusive behind the scenes imagery, click here.