• Location

Back to top  
Back to articles


  • 4
  • 10
  • 3
  • 1
  • 11
  • 12
  • 13
  • 14
  • 5
  • 6
  • 7
  • 8
  • 9
Inspiration: The SS17 collection is about constraint, renewal, release and empowerment. Sid started with imagining how inspiration women throughout history and what these women would wear today “in a world crowded by celebrity it is important to remember those who fought for equality” says Sid.
The Look: “To achieve a chic modern finish, hair was blow dried off the face to achieve a small silhouette with a slightly undone texture to the back of the hair, creating natural movement.” Says Bruce Masefield, UK Creative Director and Sassoon Team Leader.
Hero products: Sassoon Professional Edit Hold and Edit Body
Photography: Rachel Oates