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Inspiration: The SS17 collection started with an idea of an ‘ode’ to London. “London is endlessly luxurious, yet homely and grimy all at the same time. I wanted to make a fun collection with a signature that is dynamic yet sound”. Says Edeline

The Look: Youthful and undone, to highlight the street wise inspirations of the collection. Modern, casual knots were pulled to the top of the head for a modern finish.

How: “Hair was blow dried off of the face using Sassoon Professional Edit Body and then pulled into a knot at the top of the head. Sassoon Professional Motion Hold was used to keep the hair in place ensuring the texture remained natural.” says Damien Peers, Sassoon Team Leader.

Hero Products: Sassoon Professional Edit Body and Motion Hold and Eimi Dry Me
Photography: Rachel Oates