With architecture as a key inspiration, Vidal Sassoon believed the most memorable designs were distinct and true to form. Inspired by the modern movement in architecture, Sassoon celebrates the revival of Brutalism with a series of memorable hair designs, in this season’s latest SS17 collection, URBANE.
“There is beauty in purity. Just as a building has formal structural elements, so does great hair design. The SS17 URBANE collection gets back to the basics of hair with a series of unified looks that perfectly balance the shape of each cut with the colour”, says Mark Hayes, International Creative Director.
To see the full collection and exclusive behind the scenes imagery, click here