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London Collections: Men SS14

The fine grooming skills of the Sassoon Creative Team were called upon to style a number of the London Collections: Men SS14 shows, showcasing the breadth of British fashion talent, from the world’s most innovative emerging talents to global menswear brands and Savile Row tailors.

Spencer Hart oozed with the spirit of jazz with relaxed tailoring and clean-cut grooming, while Xander Zhou used Statement braided partings juxtaposed against sleek, sharp, highly polished grooming for an urban cool edge. YMC utilised the brand’s signature blend of relaxed tailoring offset with a playful, modern edge, with Nick Tentis opting for English charm with a sophisticated finesse to complement the aptly named ‘Uptown Rudeboy’ collection.