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Here come the boys...

Season four of London Collections: Men was a spectacular way to start the year and Sassoon partnered with two designers to support the extraordinary breadth of menswear.

Xander Zhou | Monday, 6th January

Inspiration: The collection combined classic tailoring with an utterly futuristic modern aesthetic–unconventional materials, architectural suiting and, military and regalia details

The Look: Xander Zhou’s fashion forward tailoring is punctuated with ruffled, playful curls – a modern twist on groomed hair

How: “We wanted the hair to exude the feeling of elegance, demeanour and spectacle. The hair was tonged into beautiful curls and dressed out to evoke natural textures and movement” says Josh Gibson | Sassoon Team Leader

Hero products: Sassoon Professional Curl Form, Sassoon Professional Halo Hydrate, Sassoon Professional Motion Hold

YMC | Tuesday, 7th January

Inspiration: A playful and stylish blend of smart tailoring combined with sporty and relaxed pieces create this immaculate collection.

The Look: Easy, natural and effortless – a mussed-up, modern take for rebellious boys

How: “We wanted to continue the feeling of easy-going youth culture in the hair. The key is effortless texture and natural movement for that perfectly dishevelled yet sophisticated look with a matte finish; achieved by using Wella Professional, Ocean Spritz" says Josh Gibson | Sassoon Team Leader

Hero products: Sassoon Professional Texture Refine, Sassoon Professional Motion Hold, Wella Professional Ocean Sprit