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London Fashion Week AW14 was a spectacular showcase of the world’s leading fashion talent. Set over five days, the schedule is packed with shows, presentations, installations, showrooms, events and parties from some of the most influential names in the industry. Sassoon was delighted to support Edeline Lee backstage:

The collection was inspired by Edeline’s “teenage fantasy of New York”. Tailoring remained structured and feminine, subtle experimentation with squares, circles, loops and graphic textures added allure.

The Look:
Clean, modern, abstract looped ponytails complemented the shapes in the collection.

“The hair was divided into a slick centre-part, and then carefully gathered at the nape of the neck into a ponytail and secured with an invisible band. The ponytail was then looped back into itself and pinned into place to create an ‘O’ loop. Strands are left to fall out for a relaxed and edgy finish” says Damien Peers | Sassoon Team Leader

Hero products:
Sassoon Professional Halo Hydrate and Motion Hold