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The newest collection from Sassoon takes the iconic methodology that the brand is world renowned for and heightens it to a new level.

“What’s really important in this collection is that the techniques aren’t visible.” Says Mark Hayes Sassoon International Creative Director. “They are designed to create hair that looks as if it has been caught in movement.”

Continuing on the journey of creating looks that are individually tailored, in a bespoke approach to cutting and colouring. A way of stretching the skill of the artist to produce looks that have inherent beauty and a point of interest but are always sympathetic to the wearer and in tune with their personality.

The cutting techniques feature an array of looks that are based on classic Sassoon technique but include intricate details that make the hair move in cool ways, personalising the look to the individual. The colours cover the complete spectrum, from light to dark and cool to warm, geometric in the approach but effortlessly fluid in the result.