North American Color Director, Richie Rivera started his Sassoon career at Sassoon Academy in Santa Monica, CA in 1992. He then went on to complete his Sassoon Salon apprenticeship in Boston in 1993, where he has been based for the last 19 years. During Richie’s time in this Sassoon, he worked as Salon Color Director, until being named East Coast Regional Color Director in 2009. Then, in April 2012, Richie earned the prestigious role of North American Color Director.
As the North American Color Director for Sassoon, Richie has the ultimate responsibility of educating and developing the next generation of colorists and tinters in all the North America Salons and Academies. Aiming to motivate his color departments to continue to learn and grow, Richie believes education is the key to success in this profession. “My favorite part of the job is sharing knowledge. Whether working on shows or in the salon, I love teaching and molding other colorists with the Sassoon techniques,” said Richie. Over his 20 years with Sassoon, Richie has gained a reputation for being a gifted educator, who captivates his audiences while teaching the renowned Sassoon color techniques.
Frequently representing Sassoon internationally, from Japan to London to Brazil and everywhere in between, Richie spends much of his time showcasing Sassoon collections and leading countless shows and seminars. Additionally, his talent behind the chair has led to a fiercely loyal clientele in Boston, where he continues to see clients on a regular basis.
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