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SID NEIGUM | LFW SS17

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Inspiration: The SS17 collection is about constraint, renewal, release and empowerment. Sid started with imagining how inspiration women throughout history and what these women would wear today “in a world crowded by celebrity it is important to remember those who fought for equality” says Sid.
 
The Look: “To achieve a chic modern finish, hair was blow dried off the face to achieve a small silhouette with a slightly undone texture to the back of the hair, creating natural movement.” Says Bruce Masefield, UK Creative Director and Sassoon Team Leader.
 
Hero products: Sassoon Professional Edit Hold and Edit Body
 
Photography: Rachel Oates