• Location

Back to top  
Back to articles

YMC | London Collections: Men AW17

  • 1
  • 3
  • 2
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
Inspiration: The YMC AW17 collection combines influence from the Bauhaus movement and the DIY ethos of DADA artist during the early 20th century, visible in the commissioned collage-style prints by graphic artist and musician Julian House, exclusive to YMC men’s collection
 
With live music from Factory Floor, and set design inspired by Berlin in the late 1970s/early 80s, the ‘Traum der Maschine’ collection is aligned with YMC’s fundamental aesthetic DNA – and constantly soundtracked by post-punk and synth.
 
The Look: The hair was given an effortless feel, embracing the models natural texture, the perfect combination to compliment the YMC AW17 collection.
 
How: “We wanted the hair to channel an easy, natural and effortless feel. Longer hair was dressed into soft textures with natural movements using Sassoon Professional Edit Hold to finish the look whilst  Sassoon Professional Texture Refine was applied to shorter hair to leave a matte and more defined texture,” says Joshua Gibson, Sassoon Team Leader.

Photography: Rachel Oates