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YMC | London Collections: Men AW15

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Inspiration: The AW15 collection stays true to the brands ethos and offers a melange of sportswear, workwear and 90’s minimalism infused with an 80s NYC No-Wave attitude. 
 
The Look: Refined yet effortlessly polished boys with natural textures through the hair were back again this season.
 
How: “We wanted the hair to exude the feeling of effortless styling but with an emphasis on a luxurious look to complement the feel of the collection. Relaxed textures with a polished finish provide the ultimate style for the modern gentleman. The hair was dressed into soft textures with natural movement using Sassoon Professional Halo Hydrate and Sebastian Drynamic,” says Bruce Masefield, Sassoon Team Leader.
 
Hero products: Sassoon Professional Halo Hydrate, Sebastian Drynamic
 
Photo Credit: Rachel Oates